iMac 27", 2.8GHz i7

Unpackbar – aber es ist wirklich soweit: eine refurbished iMac Powermaschine (Quad-Core i7!!!) ist demnächst auf dem Weg von Apple direkt auf meinen Schreibtisch.

So in unendlich vielen Tagen (also genauer gesagt sind es ca 8 Tage) wird das Teil dann geliefert werden – Sekunden später von mir aus der Verpackung gerissen sein – Minuten danach auf dem mit einer einzigen Handbewegung abgeräumten Schreibtisch demonstrativ platziert sein. Photos bearbeiten, Movies schneiden, Photoshop Kreativ-Basteleien, Musik mixen, … und die Powerkiste wird einfach nur summen, ohne einen einzigen Ruckler (träum)

Ach, kann das Leben schön sein – wenn man sich von Zeit zu Zeit wieder einmal den unnötigen (aber dafür wirklich uneingeschränkt spassmachenden) Luxus leisten kann…

Danke an das Leben – Danke an Euch – einfach nur Danke!

Und das, obwohl wir mit der Jibline doch die eher breite Variante haben, denn in Zukunft möchten wir auch mit Sprüngen und sonstigen spassigen Dingen noch eine ganze Menge Fun haben.

Jetzt wird einmal fleissig geübt, das gilt für jeden von uns 4. Aber irgendwie hat es mich doch erstaunt, dass gerade Katharina (unsere Jüngste!) am meisten Spass gehabt haben dürfte. Recht so!

Since late 2010 I am blogging on datacenter subjects and relevant topics for IT operations. I have established a blog on wordpress.com and regularly tweet interesting subjects also on twitter as twitter.com/GeraldMaier.

Come to see and discuss with me on dcito.wordpress.com.

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My key personal learnings and insights I have published on a dedicated website: www.db-marketing.com. Although the look-and-feel as without doubt completely outdated – the content definitely is NOT (at least I can assume from the quite impressive and continuous stream of visitors). Have a look – and hopefully you will find some new insight!

In the years 1998-2000 I was studying at SGBS – Strathclyde Graduate Business School of Glasgow/Scotland. Being fulltime employed I have decided to take the 2-year part-time route which allowed me – besides doing my job – to graduate in November 2000.

The MBA program is focused on “General and Strategic Management” and is currently ranked as one of the top 10 European MBA programs and is unique in its emphasis on Strategic Management.

If you are interested in getting feedback on my experience with the SGBS MBA-program you are cordially invited to contact me via e-mail to

gerald [dot] maier [at] ghem [dot] com

Semester 1:

• Finance / Financial Management (Part 1-2)
  Part 1: Company Valuation
  Part 2: Merger Valuation, “The Merger of Daimler-Chrysler”

• Organisational Structure and Behaviour / Human Resource Management
  “HRM, in order to get a place at the table where strategic decisions are made, must concern itself with translating the emergent strategic decisions into practical organisational applications. How can HRM attempt to do so?”
• Operations / Management of Operations (Part 1-2)
  Part 1: Quality-Management
  Part 2: The Schmenner Service-Process Matrix
• Data Management
  Questionnaire Design and Review, Sampling Approaches

Semester 2:

• IBE – International Business Environment (Part 1-2)
  Part 1: “GMO (Genetically Modified Objects) – Scenario Planning for Monsanto”
  Part 2: “Personal Reflections”
• Marketing / Marketing Management (Part 1-2)
  Part 1: Marketing Orientation Assessment
  Part 2: Case Study “Safe & Secure”
• IS – Information Systems
  “The use of information technology for competitive advantage”
• DM – Decision Making
  “Selecting a location for the next job”
• MA – Managerial Accounting (Part 1-2)
  Part 1: “Financial Statement Analysis of NOKIA vs. MOTOROLA” Part 2: Responsibility Accounting, Budgeting Systems, Human Aspects Of Budgeting

Semester 3:

• GSM – General and Strategic Management (Part 1-3) – done
  Part 1: “The Lithco Case”
  Part 2: “Economic Analysis of the Consumer Finance Market in Switzerland”
  Part 3: “The Diaper War – Procter&Gamble vs. Kimberly Clark”
• GSM – Process (Part 1-2) – due: 4.May 2000

Semester 4:

• MBA Master Thesis – due:

Books on:

• Marketing
• Operations
• Human Resources / Organizational Behaviour
• Information Systems
• Finance
• Investment
• General Management
• Strategy
• Statistics / Data-Management

Marketing:

Berndt, Ralph (1992): Marketing (volume 1-3), Berlin Heidelberg: Springer-Lehrbuch

Blackwell, Roger D. (1997): From Mind To Market: Reinventing The Retail Supply Chain, New York: HarperCollins

CFC – Council on Financial Competition (1996): “Present at the Creation – Redefining Competitive Advantage Through Data-Driven Marketing and Management”, Washington: The Advisory Board

CFC – Council on Financial Competition (1997): “Greater Than the Sum of Its Parts – Maximizing Value via World-Class Channel Management “, Washington: The Advisory Board

CFC – Council on Financial Competition (1998): “The Center of the Dashboard – Aligning Sales, Service and Brand to Combat Customer Attrition”, Washington: The Advisory Board

CFC – Council on Financial Competition (1996): “No End In Sight – Avoiding the ‘End Game’ Trap in Financial Services”, Washington: The Advisory Board

Clancy, Kevin J. and Shulman, Robert S. (1981): The Marketing Revolution, New York: HarperCollins

Clancy, Kevin and Shulman, Robert S. (1993): Marketing Myths That Are Killing Business: The Cure For Death Wish Marketing, McGrawHill International

David Shepard Associates (1995): The New direct marketing: how to implement a profit-driven database marketing strategy, Irwin Inc.

Davidson, Hugh (1997): “Even more offensive marketing”, London (UK): Penguin

Desai, Caroline (1996): “Marketing Management”, Volume 1-3, Glasgow: Strathclyde Graduate Business School

Douglas, Susan and Craig, Samuel C. (1995): Global Marketing Strategy, McGrawHill International

Fletcher, K. (1995): “Marketing”, Volume 1-3, Glasgow: Strathclyde Graduate Business School

Hamel, Cary and Prahalad, C.K. (1994): Competing for the future, Boston: Harvard Business School Press

Holland, Heinrich (1993): Direkt Marketing, München: Verlag Vahlen

Jobber, David (1998): “Principles and Practice of Marketing”, Maidenhead (UK/England): McGraw-Hill

Kotler, Philip (1982): Marketing-Management, 4. edition, Stuttgart: C.E.Poeschl Verlag

Kotler, Philip and Armtrong, Gary (1988): Marketing: eine Einführung, Wien: Service-Fachverlag Verlag

Kotler, Philip (1994): “Marketing Management: Analysis, Planning, Implementation and Control”, Englewood Cliffs/NJ: Prentice Hall, Inc.

Kotler, Philip and Armstrong, Gary (1994): “Principles of Marketing”, Englewood Cliffs/ NJ (USA): Prentice Hall, Inc

Kroeber-Riel, Werner (1992): Konsumentenverhalten, 5. edition, München: Verlag Vahlen

Levinson, Jay Conrad (1992): Guerilla Marketing: offensives Werbe und Verkaufen für kleinere Unternehmen, Frankfurt/Main; New York: Campus Verlag

Levinson, Jay Conrad (1994): Guerilla Marketing für Fortgeschrittene: Erfolg im kleineren Unternehmen: 50 goldene Regeln, Frankfurt/Main; New York: Campus Verlag

Link, Jörg and Brändli,Dieter and Schleunig, Christian (ed.) (1997): Handbuch Database Marketing, Etting (Germany): IM Fachverlag Marketing-Forum

Link, Jörg and Hildbrand, Volker (1993): Database Marketing und Computer Aided Selling, München: Verlag Vahlen

Müller-Hagedorn, Lothar (1984): Handels-Marketing, Stuttgart: Kohlhammer Edition Marketing

Murray, John A. and O’Driscoll, Aidan (1996): “Strategy and Process in Marketing”, Hemel Hempstead: Prentice Hall Europe

Nash, Edward L. (1986): Direct Marketing: strategy, planning, execution, 3. edition, McGrawHill International

Rapp, Stan and Collins, Thomas L. (1994): Beyond MaxiMarketing – The New Power of Caring and Daring, McGrawHill International

Ries, Al and Trout, Jack (1986): Marketing Warefare, McGrawHill International

Ries, Al and Trout, Jack (1990): Bottom-Up Marketing, McGrawHill International

Ries, Al and Trout, Jack (1993): The 22 Immutable Laws of Marketing, New York: HarperCollins

Ries, Al and Trout, Jack (1986): Positioning: The Battle for Your Mind, McGrawHill International

Scheuch, Prof.Dr.Fritz (1982): Dienstleistungsmarketing, München: Verlag Vahlen

Scheuch, Prof.Dr.Fritz (1993): Marketing, 4. edition, München: Verlag Vahlen

Schüring, Hendrik (1991): Database Marketing: Einsatz von Datenbanken für Direktmarketing Verkauf und Werbung, Landsberg/Lech: Verlag Moderne Industrie

Treacy, Michael and Wiersema, Fred (1995): The Discipline of Market Leaders, London: HarperCollins

Trout, Jack and Rivkin, Steve (1996): The New Positioning: The Latest on the World´s #1 Business Strategy, McGrawHill International

Wilson, Aubrey (1993): “Marketing Audit Checklists: A guide to effective marketing resource realization”, Berkshire/England (UK): McGraw-Hill International

Operations

Kume, Hitoshi (1985): ‘Statistical Methods for Quality Improvement’, Tokyo: AOTS – The Association for Overseas Technical Scholarship

McMillan, C.R. and Mullen, Dr.T. (1990): “Operations”, Glasgow: Strathclyde Graduate Business School

Human Resources / Organizational Behaviour

Buchanan, D. and Huczynski, A.: (1997): ‘Organisational Behaviour’, Hemel Hemptstead: Prentice Hall Europe

Harvard Business Review On Managing People (1999), Boston: Harvard Business School Press

McKenna, E. and Beech, N. (1995): ‘The Essence of Human Resource Management’, Hemel Hemptstead: Prentice Hall Europe

Information Systems:

Gibb, Forbes and MacMarrow, Noreen (1995): “Information System” (volume 1 and 2), Glasgow: Strathclyde Graduate Business School

Peppard, Joe (editor) (1993): “IT Strategy for Business”, London: Pitman Publishing

Finance / Financial Management:

Bradfield, Ron (1995): “Managerial Accounting” (volume 1-3), Glasgow: Strathclyde Graduate Business School

Captstaff, J. and Pope, Prof.P. et al. (1998): ‘Finance 1-2′, Glasgow: Strathclyde Graduate Business School

Captstaff, J. and Davies, J. (1995): ‘Financial Management 1-4′, Glasgow: Strathclyde Graduate Business School

Damodaran, Aswath (1997): “Corporate Finance”, John Wiley & Sons, Inc.

Damodaran, Aswath (1996): “Investment Valuation”, John Wiley & Sons, Inc.

Dyson, J.R. (1997): “Accounting for Non-Accounting Students” – fourth edition, London: Pitman Publishing

Friedlob, G. Thomas and Welton, Ralph E. (1995): “Keys to reading an annual report” (2nd edition), Hauppauge (USA): Barron’s Business Keys

Lere, John C. (1991): “Managerial accounting: a planning-operating-control framework”, John Wiley & Sons, Inc.

Reilly, Frank K. and Brown, Keith C. (1997): “Investment Analysis and Portfolio Management”, Orlando/FL (USA): The Dryden Press

Ross, S. and Westerfield, R. and Jaffe, J. (1996): ‘Corporate Finance’, Irwin/McGraw-Hill

Shim, Jae K. and Siegel, Joel G. (1989): “Encyclopedic Dictionary of Accounting & Finance”, New York: MJF Books

General Management:

Harvard Business Review On Leadership, (1998), Boston: Harvard Business School Press

Harvard Business Review On Strategies For Growth, (1998), Boston: Harvard Business School Press

Harvard Business Review On Measuring Corporate Performance, (1998), Boston: Harvard Business School Press

Harvard Business Review On Managing Uncertainty, (1999), Boston: Harvard Business School Press

Harvard Business Review On Knowledge Management, (1998), Boston: Harvard Business School Press

Harvard Business Review On Change, (1998), Boston: Harvard Business School Press

Harvard Business Review On Entrepreneurship, (1999), Boston: Harvard Business School Press

Nonaka, Ikujiro and Takeuchi, Hirotaka (1997): Die Organisation des Wissens: wie japanische Unternehmen eine brachliegende Ressource nutzbar machen (original: The knowledge creating company), Frankfurt/Main; New York: Campus Verlag

Strategy:

Brandenburger, Adam and Nalebuff, Barry (1996): Co-Opetition, New York: Doubleday

Cropper, Dr.Stephen; Eden, Prof. Colin; et al. (1998): General and Strategic Management – Business Policy (volume 1-3), Glasgow: Strathclyde Graduate Business School, University of Glasgow

Cropper, Dr.Stephen; Eden, Prof. Colin; et al. (1990): “General and Strategic Management – Business Frameworks”, Glasgow: Strathclyde Graduate Business School, University of Glasgow

Dixit, Avinash K. and Nalebuff, Barry (1991): Thinking Strategically: The Competitive Edge in Business, Politics and Everyday Life, New York: W.W.Norton

Grant, Robert M. (1998): “Contemporary Strategy analysis: concepts, techniques, applications” (third edition), Malden, MA (USA): Blackwell Publishers Inc.

Grant, Robert M. and Neupert, Kent E. (1999): “Cases in Contemporary Strategy analysis ” (second edition), Malden, MA (USA): Blackwell Publishers Inc.

Johnson, Gerry and Scholes, Kevan (1999): “Exploring Corporate Strategy” (fifth edition), Prentice Hall Europe

Kaplan, Robert S. and Norton, David P. (1996): ‘The balanced scorecard: translating strategy into action’, Boston: Harvard Business School

Mintzberg, Henry and Quinn, James Brian (1996): “The Strategy Process: Concepts, Contexts, Cases” (third international edition), London: Prentice-Hall International (UK) Limited

Porter, Michael E. (1998): “Competitive Strategy”, The Free Press

Porter, Michael E. (1997): “Competitive Advantage: Creating and Sustaining Superior Performance”, The Free Press

Perman, Roger; Scouller, John; et al. (1995): “General and Strategic Management – Business Economics” (vol: 1-4), Glasgow: Strathclyde Graduate Business School

Schwarz, Peter (1996): “The Art of the Long View”; Doubleday

Statistics / Data-Management:

Belton, Dr.Vallerie (1998): “Data Management”, Volume 1-3, Open Learning Unit, Strathclyde Graduate Business School

Keller, Gerald and Warrack, Brian (1997): “Statistics for management and economics”, Duxbury Press

Silver, Mick (1997): “Business Statistics”, McGraw-Hill International (UK) Limited

A Summary

This a summary out of Kotler’s book “Marketing Management”. This document is written in German. It is also more thought as a “reminder” of the key topics and assumes that you are already (at least to a certain extent) familiar with Marketing and its concepts.

Please note that it took me about 1 month to compile it. I therefor ask you not to distribute this document withouth having obtained my personal agreement.

I accept / I do not accept